How to Get More 5-Star Reviews and Win More Jobs
Online reviews are the new word of mouth. Before most people book a tradesperson, they check Google, Checkatrade, or Trustpilot. A strong set of 5-star reviews can be the difference between a full diary and a quiet phone. Here's how to get more of them — without it feeling awkward.
Just ask — most customers are happy to help
The biggest reason tradespeople don't get reviews? They don't ask. Most happy customers won't leave a review unless prompted — not because they don't want to, but because it simply doesn't cross their mind. A quick "it would mean a lot if you could leave us a Google review" at the end of a job goes a long way.
Time it right
Ask when the customer is at their happiest — right after the job is finished and they can see the results. This is the moment when their enthusiasm is highest and the work is fresh in their mind. Don't wait a week and send a follow-up email they'll ignore.
Make it easy
The fewer steps involved, the more reviews you'll get. Set up a direct link to your Google review page and share it with customers via text message or WhatsApp. Better still, include it in your digital receipt or invoice. When you send a professional receipt through a tool like Receev, you can follow it up with your review link in the same conversation — when the customer is already looking at their phone.
Respond to every review
Replying to reviews — good and bad — shows potential customers that you're professional and you care. A brief, warm reply to a 5-star review makes a great impression. And if you ever get a critical review, a calm, professional response can actually build trust rather than damage it.
Spread across platforms
Google is king for search visibility, but don't neglect Checkatrade, Trustpilot, or even Facebook if that's where your local customers spend time. A mix of reviews across platforms makes your business look well-established and trustworthy to anyone who searches for you.
Reviews are one of the most powerful (and free) marketing tools available to tradespeople. Build the habit of asking, make it easy, and watch your reputation — and your enquiries — grow.
